An update to the knit on the existing SW_1 conference and lounge chairs in the Coalesse portfolio initiated an image asset refresh; this imagery update meant not only showing a more accurate product, but also expressing the brand’s more current perspective on color, lighting, materials, settings the brand promotes its products in, propping, and technology.
The goal of the project was to take existing, outdated image assets of the SW_1 seating products art direct a recreation of the image through rendering.
2017